De-Personalizing Search: Being Tracked
Do you realize that on quite a few occasions that you Google for, say, Pizza Hut or Domino's Pizza, you see results that include locations nearest you? The article below shows you why and how.
Mostly, one might feel okay to see these personalized search results. There are some who absolutely detest the idea of the system tracking them. That would be entirely one's prerogative. I am mostly ambivalent to this tracking because it is anonymous (i.e., as long as you are not logged into Google). It is a different story, however, if location data gets attached to one's Facebook or Google+ post. I prefer to not display my location in these instances.
So how does one deal with it? Read CNET's article.